A good company name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and stays. So what are the naming strategies behind some of the worlds largest companies? Apple could make people believe that the high tech world of personal computing was friendly and inviting by choosing a common name every day. Samsonite created a picture of strength and sustainability that only Samson himself could maintain. BlackBerry used our touch of touch by associating the phone and its small keyboard buttons to the druplets that form the blackberry fruit.
The name of the real word
We all know some names in English because they have become household names. They refer to products or services we use every day. Quaker, Shell and Twitter are familiar to us because they are real words, but they have received arbitrary sentences because they are associated with highly successful companies. Sometimes, new companies choose to use a words familiarity with choosing a name that already exists as part of a new company name. These names are best described as Real Word company names.
The descriptive company name.
There is no doubt that when consumers are called Super Cut, they see that there is some cutting in progress and it is more than likely that it is super. A descriptive company name is one that essentially describes a product or service by identifying any ingredient, quality, or characteristics of that product. Although named strategies using descriptors are easy to understand and informative, they are hardly unique and far too common. At best, descriptive names are boring, lack of appeal and in most cases not worthy of trademark protection.
The companys company name.
Here it starts to be interesting. Many companies have been very successful and use a combination of two common or unusual words to create a new name and concept. Composite Word company names tend to be interesting and unique, especially if new sentences can be created through the combination of words that are not commonly used together.
Composite words tend to carry more characters than other styles of company names. It can be tough, but resist using a compound name that exceeds ten characters. Keep it short and sweet and you can not lose.
The associated word company name.
Sometimes business names reason because they mix two or more words together, making it fun to think of two unobtrusive objects like one. NetScape is basically a mix of network and word landscapes, which means an internet landscape, making it a perfect company name for a browser. Associated Word company names include all types of unique names that simply blend in other words, words with prefix or suffix attached, even spelling of other common words.
He Brandable or generic company name.
In terms of brand and user friendliness, nothing comes near Brandable or Generic Business names. Brandable names are among the simplest company names to protect and one of the easiest and most effective ways to ensure unique features of the product or service you offer. The biggest advantage of choosing a noticeable name lies in its brandability. Because consumers are using and enjoying your product, your name develops a definition that describes what your business offers.
Startups and even established companies are always looking for ways to build brand awareness. The right brand name will be successfully launching a branding campaign. Consumers remember your company name and along with it, your product. For all companies, across all industries, this is a big advantage, as it prevents external sounds created by the associations that people do with the described and associated style names. It is surprising how many people have a negative opinion about a particular company name, simply because it generates negative feelings arising from an earlier circumstance. A unique or nonsense name prevents this and gives your company an edge over the descriptive competition.
Your company has a lot to win, or lose, in your choice of name. Your company name is the gateway to your products and services and by default is your supply. When youre unsure where to start, review these strategies and make an informed decision about a name that will resonate with your customers and excite curiosity. After all, you only have a company name, get it right and keep calm from knowing that you have made the right choice in a high-performance, exceptional name that consumers will continuously be attracted to.